You’ve GOT to be kidding me…………….
Last night, I was watching a Japanese movie, Shimotsuma Monogatari (Kamakaze Girls is the English title and I highly recommend you rent it now!), on AZNTV (The Network for Asian America- yes, it exists and yes, I watch it) and I saw one of those dumb infomercials that literally stopped me in my tracks. I mean, we’ve all seen that ridiculous plastic cylindrical container that you toss pasta and hot water in, then presto! You have perfectly cooked pasta every time! Um, yeah……more like stuck-together-slimy-on-the-outside-but-teeth-shatteringly-hard-on-the-inside glob. I mean, you know how hard it is to boil water and then have to put the pasta in a pot. I mean, who has the time to for that??? Most of the products featured in these ads are ridiculous, but the one I saw topped them all, at least in my world. Even J thought it was so funny- we sat on the sofa and couldn’t stop laughing.
For you Japanese or fans of Japanese-food out there you know exactly what this contraption is:
It’s a takoyaki pan- used to make the little savory, puffy balls filled with octopus, ginger and topped with sauce and mayo otherwise known as takoyaki. It’s a fixture on the Osaka street food scene (yeah, there’s a scene) and a not-uncommon-kitchen-item in the home of many Japanese.
Here’s how we saw it advertised on TV last night:
Pancake puffs??? You’ve GOT to be kidding me! And on the Asian Network? Oi- the whole thing was so ludicrous. It says “Now you can make pancake puffs just like your grandma used to! Just use your favorite pancake or cake mix and pour it in to make easy-to-eat pancake puffs!” Er…..excuse me? The “pancake puffs” that MY grandma made would have likely been filled with chopped up OCTOPUS! The silliness continued with talk about how you could make a dozen different things with the Pancake Puff Pan. “Not only can you make the perfect sweets, but you can create pizza puffs, taco puffs, pepper puffs or cheese puffs – perfect for your next party!!!”
“But wait, there’s more! If you call within the next FIVE minutes, we’ll upgrade your order to the Chef’s Choice set which includes a filling injector and a dozen flipping sticks!” Flipping sticks? They look exactly like the bamboo skewers that come in a pack of one hundred for $0.38.
I wonder what moron (or genius?) was in Japan, saw the takoyaki pan and thought “I’ll call this Pancake Puffs and Flipping Sticks!”