I’ve baked a lot of cookies, cupcakes, cakes and pastries over the last few years, and the items that seem to get the biggest reaction are things that take people back to their childhood. When I made a version of Ding Dongs for my former coworkers, you’d have thought I handed out $100 bills- they were damn near in happy tears over the chocolate cupcakes with the little squiggle of white icing on top. Freshly baked apple pie wins hands down over something fancy from a French patisserie, and these Pop-Tarts may have beaten them all. I guess nostalgia minus artificial colors and flavors plus home baking = happy people.
